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How to Learn and Apply Electronic Commerce 2012 by Efraim Turban and David King


Electronic Commerce 2012 Turban Ebook Free 171: A Comprehensive Review




If you are looking for a comprehensive, up-to-date, and practical guide to electronic commerce, you might want to check out Electronic Commerce 2012, a book written by Efraim Turban and David King, along with other contributors and reviewers. This book provides a thorough explanation of what electronic commerce is, how it is being conducted and managed, and how to assess its opportunities, limitations, issues, and risksall from a managerial perspective. In this article, we will review the book in detail, covering its definition, authors, contents, access methods, and benefits. We will also provide some FAQs at the end to help you decide whether this book is suitable for your needs.




Electronic Commerce 2012 Turban Ebook Free 171


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What is Electronic Commerce 2012?




Electronic Commerce 2012 is a book that explores the many aspects of electronic commerce through a managerial perspective. It covers both the theoretical foundations and the practical applications of electronic commerce, using real-world examples and case studies to illustrate the concepts and principles. The book also addresses the social, ethical, legal, and global implications of electronic commerce, as well as its impact on various industries and sectors.


The definition and scope of electronic commerce




The book defines electronic commerce as "the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the internet" . It also distinguishes between different types of electronic commerce, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), mobile commerce (m-commerce), social commerce (s-commerce), collaborative commerce (c-commerce), location-based commerce (l-commerce), voice commerce (v-commerce), intrabusiness e-commerce, business-to-employee (B2E), e-government, e-learning, e-healthcare, etc. The book also explains how electronic commerce is related to other concepts such as e-business, digital economy, digital enterprise, digital marketing, etc.


The main features and benefits of electronic commerce




The book identifies some of the main features and benefits of electronic commerce, such as:


  • Ubiquity: Electronic commerce is available anywhere and anytime, reducing transaction costs and increasing convenience for customers and sellers.



  • Global reach: Electronic commerce enables access to global markets and customers, expanding the potential for trade and competition.



  • Universal standards: Electronic commerce uses common technical standards, such as the internet protocol (IP) and the hypertext markup language (HTML), facilitating communication and integration across platforms and systems.



  • Richness: Electronic commerce can deliver rich and interactive information and experiences, enhancing customer satisfaction and loyalty.



  • Interactivity: Electronic commerce allows for two-way communication and feedback between customers and sellers, enabling customization and personalization of products and services.



  • Information density: Electronic commerce increases the amount and quality of information available to customers and sellers, reducing information asymmetry and improving decision making.



  • Personalization: Electronic commerce can tailor products, services, and messages to individual customers, based on their preferences, behavior, and history.



  • Social technology: Electronic commerce leverages social media and networks to facilitate social interaction and collaboration among customers and sellers, creating value through user-generated content, ratings, reviews, recommendations, etc.



The challenges and risks of electronic commerce




The book also acknowledges some of the challenges and risks of electronic commerce, such as:


  • Security: Electronic commerce involves the transmission of sensitive data, such as personal information, credit card numbers, passwords, etc., which can be intercepted, stolen, or tampered with by hackers, fraudsters, or malicious software.



  • Privacy: Electronic commerce collects and analyzes large amounts of data about customers' behavior, preferences, and history, which can be used or misused by sellers or third parties for marketing, profiling, or surveillance purposes.



  • Trust: Electronic commerce requires trust between customers and sellers, especially in online transactions where there is no physical contact or verification of identity, quality, or performance.



  • Legal: Electronic commerce involves different laws and regulations across countries and regions, such as taxation, consumer protection, intellectual property rights, etc., which can create confusion, uncertainty, or conflict for customers and sellers.



  • Ethical: Electronic commerce raises ethical issues such as digital divide, digital literacy, digital addiction, cyberbullying, cybercrime, etc., which can affect the well-being of individuals and society.



  • Cultural: Electronic commerce reflects and influences different cultural values, norms, and practices across countries and regions, such as language, religion, customs, etiquette, etc., which can create opportunities or challenges for customers and sellers.



Who are the authors of Electronic Commerce 2012?




Electronic Commerce 2012 is written by two main authors: Efraim Turban and David King. They are both experts in the field of information systems and electronic commerce. They are also supported by other contributors and reviewers who have provided valuable insights and feedback for the book.


Efraim Turban: A renowned scholar and consultant in information systems




Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management at the University of Hawaii. He has a Ph.D. in business administration from the University of California at Berkeley. He has taught at several universities around the world, including City University of Hong Kong, Lehigh University, Florida International University, California State University at Long Beach, Eastern Illinois University, and the University of Southern California. He has also consulted for major corporations worldwide. He is the author of more than 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 21 books, including Electronic Commerce: A Managerial Perspective, Decision Support Systems, and Information Technology for Management. His current areas of interest are web-based decision support systems, the use of intelligent agents in e-commerce systems, and collaboration issues in global e-commerce .


David King: A professor and researcher in e-commerce and social media




David King is a professor of management information systems in the Terry College of Business at The University of Georgia. He has a Ph.D. in management science from Carnegie Mellon University. He has taught at Southern Methodist University before joining The University of Georgia. He is the author of about 50 refereed papers that have appeared in leading journals such as Management Science, Information Systems Research, and MIS Quarterly. He is also the author of three books, and he has contributed to several professional encyclopedias. He is also a consultant to major international corporations and organizations. His current areas of research include knowledge management, collaborative computing, and parallel computing .


Other contributors and reviewers of the book




In addition to the main authors, Electronic Commerce 2012 also acknowledges the contributions and reviews of several other experts in the field of electronic commerce, as:


  • Jae Kyu Lee: A professor and director of the KAIST Institute for IT Convergence at Korea Advanced Institute of Science and Technology.



  • Ting-Peng Liang: A distinguished professor of information systems at National Sun Yat-sen University in Taiwan.



  • Deborrah C. Turban: A former professor and associate dean at the University of Hawaii at Manoa.



  • Richard E. Potter: A professor of information systems at Western Washington University.



  • Dorothy E. Leidner: A professor and director of the Institute for Knowledge Management at Baylor University.



  • Linda Volonino: A professor of information systems at Canisius College.



  • Gregory R. Wood: A professor of management information systems at Northern Arizona University.



  • Carol Pollard: A senior lecturer of information systems at The University of Texas at Dallas.



  • Judy E. Scott: A professor and director of the Center for Information Technology and Management at The University of Texas at Dallas.



  • Choon Ling Sia: A professor and head of the Department of Information Systems at City University of Hong Kong.



What are the contents of Electronic Commerce 2012?




Electronic Commerce 2012 is organized into four parts, each consisting of several chapters. The book covers a wide range of topics and themes related to electronic commerce, from the basic concepts and technologies to the advanced applications and strategies. The book also includes numerous case studies and examples that illustrate the real-world practices and challenges of electronic commerce. Here is a brief overview of the contents of the book:


The structure and organization of the book




The book is divided into four parts, as follows:


  • Part 1: Introduction to E-Commerce and E-Marketplaces (Chapters 1-3): This part introduces the basic concepts, definitions, classifications, and frameworks of electronic commerce. It also discusses the major types and models of e-marketplaces, such as auctions, portals, e-malls, etc. It also examines the role and impact of internet and web technologies on electronic commerce.



  • Part 2: Business-to-Consumer (B2C) E-Commerce (Chapters 4-7): This part focuses on the business-to-consumer segment of electronic commerce, which involves transactions between businesses and individual customers. It covers topics such as online retailing, online service industries, online content and media, social networks and online communities, consumer behavior and market research, web advertising and marketing, etc.



  • Part 3: Business-to-Business (B2B) E-Commerce (Chapters 8-11): This part concentrates on the business-to-business segment of electronic commerce, which involves transactions between businesses or organizations. It covers topics such as supply chain management, e-procurement, e-logistics, collaborative commerce, enterprise systems, interorganizational information systems, etc.



  • Part 4: Other EC Models and Applications (Chapters 12-16): This part explores other types and models of electronic commerce that are not covered in the previous parts, such as mobile commerce, location-based commerce, ubiquitous commerce, voice commerce, intrabusiness e-commerce, business-to-employee e-commerce, e-government, e-learning, e-healthcare, etc.



The topics and themes covered in each chapter




The book covers a variety of topics and themes related to electronic commerce in each chapter. Here is a summary of the main topics and themes covered in each chapter:



ChapterTitleMain Topics and Themes


1Overview of Electronic CommerceThe definition and scope of electronic commerce; The evolution and history of electronic commerce; The driving forces and benefits of electronic commerce; The challenges and limitations of electronic commerce; The classification and models of electronic commerce; The framework and components of electronic commerce; The role and impact of internet and web technologies on electronic commerce; The overview and organization of the book.


2E-Marketplaces: Mechanisms, Tools, and Impacts of E-CommerceThe definition and characteristics of e-marketplaces; The types and models of e-marketplaces, such as auctions, portals, e-malls, etc.; The mechanisms and tools of e-marketplaces, such as electronic catalogs, search engines, shopping carts, payment systems, etc.; The impacts and benefits of e-marketplaces on buyers, sellers, intermediaries, and society; The issues and challenges of e-marketplaces, such as security, privacy, trust, legal, ethical, cultural, etc.


3Retailing in Electronic Commerce: Products and ServicesThe definition and scope of online retailing; The types and categories of online retailing, such as virtual merchants, bricks-and-clicks, catalog merchants, etc.; The products and services offered by online re